Email Marketing

Email Strategy: Conservation Law Fondation

At CLF, I built our email strategy from the ground up. I write most of our action, petition, and fundraising emails, manage our email production calendar, and transitioned our team to a new marketing CRM that allows us to take advantage of marketing automation, segmentation, and more. To read my work, click on the copywriting examples in the screenshots below.

You can also view these emails in your own inbox via links (.eml) here and here.

After I took over email strategy at CLF and implemented a new CRM, the number of online donations increased by nearly 50%.