Offshore Wind for Conservation Law Foundation
I wrote copy and designed static graphics as well as video ads for a campaign that Conservation Law Foundation ran in support of clean offshore wind energy in New England. Below are some sample creative graphics. Full ads available in the Meta Ad Library.
These ads were part of a larger persuasion campaign to inspire support for local offshore wind energy that reached over 200,000 New Englanders.
212,238
total reach
5,742
link clicks
15+
different versions of this ad were tested
10+
cups of coffee consumed building this campaign
Video Ad: CLF
I scripted, shot, and edited this fundraising video ad for Conservation Law Foundation. The ad ran on Facebook, Instagram, Google, and Youtube.
42,000+
total reach
5,140
link clicks
6
different versions of headline and description copy ran with this ad
1
Adobe Premiere Pro class completed to learn how to edit this video